Câu hỏi trắc nghiệm Market Leader 3 Intermediate có đáp án

2. How familiar people are with a brand. (A, p.7)
A. awareness
B. image
C. loyalty
D. range

3. Consumer who always buy Levi’s when they need a new pair of Jeans are showing …….. (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name

4. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name

5. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ………. (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name

6. The introduction of a product to the market. (B, p.7)
A. product range
B. product lifecycle
C. product launch
D. product placement

7. Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)
A. brand awareness
B. brand loyalty
C. brand stretching
D. brand name

8. The ideas and beliefs people have about a brand. (A, p.7)
A. Awareness
B. Image.
C. Stretching
D. Range

9. A product ……… consists of introduction, growth, maturity and decline. (B, p.7)
A. range
B. lifecycle
C. launch
D. placement

10. When products are used in films or TV programmes. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement

11. The set of products made by  company. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement

12. The  length  of  time  people  continue  to  buy  a product. (A, p.7)
A. Product range
B. Product lifecycle
C. Product launch
D. Product placement

13. Coach, like many other companies, is ……… its products to reduce costs.(C, p. 8)
A. outsourcing
B. produced
C. sourced
D. producing

14. The name given to a product by the company that makes it.(A, p. 87
A.  Brand loyalty
B.  Brand name
C. Brand image
D. Brand awareness

15. This year we ……….. to develop a brand with personalty.
A. try
B. tried
C. are trying
D. are tried

16. When a company has a new product, it gives it a catchy ……….. (A, p.4)
A. brand
B. name
C. awareness
D. symbol

17. A good product is one that can ………. most, or all, of the customer’s expectation. (A, p.4)
A. help
B.  meet
C. supply
D. serve

18. A market ……… is a group of customers of a similar age, income level and social class.
A. share
B. follower
C. leader
D. segment

19. When we arrived the ………… was closed and there were no cabs at all. (B, p.15)
A. freeway
B. motorway
C. elevator
D. subway

20. There are some signs, at the US at least, that the airlines are at last attempting to respond to customer………..
A. dissatisfaction.
B. satisfaction
C. demand
D. misbehaviour

21. Many analysts ……. alcohol for the phenomenon called “air rage” (A, p.8)
A. concern
B. blame
C. harm
D. criticise

22. At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy the Korona way of life.
A. customers
B. guests
C. tourists
D. shoppers

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